Finally, users can use BAT to support their favourite content creators online – another benefit of the web 3.0 world.ĭata from Brave shows that their ads achieve: Soon, users will be able to use BAT in partnership with Tap, for rewards including gift cards (such as Amazon, Uber and Apple), hotel discounts – just to name a few. The third option is to hold, accumulate and patiently wait for when BAT is more widely accepted as currency for everyday purchases. The second option is to sell it into fiat currency / cash.
BAT rewards individuals without compromising their privacy.Ī few things! BAT continues to fluctuate in price, so the first option is to hold BAT over the long term and benefit from a rise in price (like holding onto Stocks). It is possible that in future releases, users may be able to earn additional rewards for certain engagement events. Brave does not reward users for simply clicking on the ads, as the belief remains that users should only click on ads they are genuinely interested in. In the initial Brave Ads release, users receive a cryptocurrency called Basic Attention Token (BAT) for viewing the ad notifications. The ‘media’ fee payable goes towards paying users for their attention. Country-level ad matching, and operating system matching is also available. Using the extensive content categories available, we can target ads based on user’s interests. Using machine learning, Brave matches ads directly from the end-user’s browser.
I f Brave is all about privacy, then how do we target our ads?Īccording to Brave, “Brave uses anonymous-but-accountable ad confirmation events to allow us to report campaign performance and delivery for advertisers without tracking users and without personal data leaving the user’s device… we use privacy-preserving analytics that allow us to calculate high-level statistics about ad usage without gaining insight into any information about particular individual users.”
0 kommentar(er)
